Here's the Problem...
Businesses are often undervalued at the point of sale due to unoptimized operations, undervalued assets, and the absence of a strategic exit plan.
Like many business owners, you've invested significant effort into growing your business, but the path towards a lucrative exit may seem unclear. Typical obstacles like lack of systemization, customer concentration, or heavy dependence on the owner can jeopardize your ability to sell at a premium. Without a strategic exit plan, you risk leaving substantial money on the table during a sale.


Here's our Solution...
Canoe Group navigates this complex process, leveraging our unique strategy and expertise to optimize businesses for maximum sale value.
Canoe Group offers the strategic guidance you need to maximize your business's value and secure a prosperous future. Our approach, centered around five key pillars: Finance, Operations, Marketing, Legal, and People & Environment, provides a personalized roadmap towards exit optimization. We support you in enhancing crucial areas such as revenue trajectory, operational efficiency, and risk mitigation, making your business 'Exit Optimized' and ready to command a higher sales price. Together, we navigate your business towards its ultimate destination.



"THE GUYS AT THE CANOE GROUP ARE RELENTLESS IN THEIR PURSUIT OF MY GOALS. NOT THEIR GOALS FOR ME. MY GOALS. THEY AREN'T JUST PREPPING ME FOR SALE, THEY ARE ACTIVELY INCREASING MY BUSINESS' VALUE."
Sanderson Moore, Nurture Brands, LLC
We're not just your trail guides.
We're your partners.
.jpeg)

Joe Pellegrino, Jr.
CHIEF STRATEGIST
Founded by seasoned entrepreneurs and business advisers Billy Mitchell and Joe Pellegrino, the Canoe Group was conceived with a clear mission: to guide business owners in transforming their enterprises to achieve optimal exit value. We've walked this path, from launch to sale, and we understand the journey. Now, leveraging our collective expertise in finance, operations, HR, legal, and revenue generation, we've created a unique suite of services to maximize your company's value.
Through immersive discovery, strategic planning, expert collaboration, and relentless accountability, we walk side-by-side with clients, becoming your trusted partner in the pursuit of the ultimate exit strategy.
Billy Mitchell, III
CHIEF EXECUTIVE
We Know The Levers To Pull To
Drive Up Your Sale Price
At Canoe, we believe that a successful business, one that's ready for a successful exit, stands on Five Pillars (or more appropriately, five oars. Each of these oars represents a critical aspect of your business that contributes to its overall health, attractiveness, and listability.
Profitability + Bookkeeping


Enhancing financial health through clean records and efficient profit margins.
REVENUE GENERATION


Unleashing potential for growth with strategic sales and marketing.
OPERATIONS
+ EFFICIENCY


Streamlining processes for a robust, self-sustaining business model.
HUMAN
RESOURCES


Maximizing human capital efficiency and creating a positive work environment.
LEGAL + RISK MANAGEMENT


Ensuring business compliance and reducing legal risks for a smooth exit.

How We Guide You To
Increase your sale price...
BUILD TO SELL EXIT ADVISORY
DONE WITH YOU
Our flagship service, a mid-term commitment where we step in as your Chief Exit Officer. We build and implement your exit strategy, bringing in domain experts to ensure progress, while increasing your valuation and transitioning the owner from daily operations.
This is a monthly consulting service tailored to your business.
THE CoLAB
MASTERIND
LEARN + BUILD
An accessible, bi-monthly educational program for business owners. For less than $50/month, participate in interactive sessions with expert guests, gaining insights into maximizing business value and preparing for a successful exit.
CoLAB Mastermind is a platform for learning, networking, and strategic planning.